Authors: Atanu Adhikari, Seema Lall
In January 2025, Blinkit, a leading quick commerce platform in India, announced the launch of a 10-minute ambulance service in Gurugram, extending its rapid delivery promise into emergency healthcare. Designed to address persistent gaps in India’s ambulance infrastructure such as delayed re... Read More
Authors: Hadhin Anjum T, Shovan Chowdhury
This case examines a professional football club in Kerala, India, in the aftermath of a critical match loss that raises questions about in-game decision-making and strategic thinking. Despite leading 2–0, the team conceded three goals in the final ten minutes, resulting in a 3–2 defea... Read More
Authors: S Subramanian
The case examines how Infosys Ltd., a leading Indian IT services firm, is navigating the disruptive impact of artificial intelligence (AI) and the rise of Global Capability Centres (GCCs). Historically built on a people-intensive global delivery model, Infosys faces a structural shift as AI reduc... Read More
Authors: Atanu Adhikari, Dhanasree S
This case examines the evolution of the Open Network for Digital Commerce (ONDC), a government-backed initiative launched in India to create an open, interoperable digital commerce ecosystem. Designed as a counterpart to the success of digital public infrastructure such as UPI, ONDC seeks to enab... Read More
Authors: Farhana Firoz, Salamah Ansari
A succession of regulatory, legal, and commercial events in India occurred during approximately ten years on the use of the term "ORS" (Oral Rehydration Salts) on food and beverage products - which, in turn, is raising concerns that are still pertinent to policymakers, businesses and pr... Read More
Authors: Atanu Adhikari, Neha Bhardwaj
This case examines a strategic decision by a leading food delivery platform to introduce a specialized “pure vegetarian” service mode aimed at addressing concerns around food handling and cross-contamination. While the initiative was designed to expand adoption among a large but under... Read More
Authors: Husna Latheef T, Rajeshwari C
How does a young individual make career choices? Apoorva, a young professional struggles with value mismatch when she is working with corporate sector and starts considering an alternative option: to work with a cooperative from her home state. She is exposed to this organization through two indi... Read More
Authors: Ashutosh Sarkar
The rise of Quick Commerce (QC) has dramatically reshaped the competitive landscape of Indian retail. Fuelled by exceptional growth in Gross Order Value (GOV) and massive venture capital investment, QC platforms promise to deliver essential household products to the customer’s doorstep in u... Read More
Authors: Atanu Adhikari, Seema Lall
In May 2018, Shitanshu Jhunjhunwalla, Director of Turtle Limited, reviewed operational data that indicated rising inventory levels across the company’s retail network. Turtle, a Kolkata- based men’s apparel brand, had expanded its presence through exclusive brand outlets (EBOs), multi... Read More
Authors: SHOVAN CHOWDHURY, SUMIT MITRA
This case examines the operational and strategic challenges faced by Charaka Hospital, a large private multi-speciality hospital in Kerala, in managing its outpatient department (OPD). Confronted with declining patient footfall, rising competition, and increasing patient dissatisfaction due to lo... Read More