IQRAA: Consumer Journey for Patient Experience Optimization

Authors: KEYOOR PURANI , DEEPAK S KUMAR

On May 14, 2022, the Executive Director of IQRAA Hospital, alarmed by the FY 21-22 annual report revealing unexpected financial challenges despite heightened activity during the pandemic asks his deputy in operations department to identify ways to reduce the costs. Since its establishment in 2000... Read More

  • Product No: IIMKTC26005
  • 10-03-2026
Swiggy Instamart: Balancing Speed, Scale, and Sustainability in Quick Commerce

Authors: Ramesh Krishnan

On a late February morning in 2025, co-founder and CEO of Swiggy, stared at the financial dashboard projected on the glass wall of the company’s Bengaluru headquarters. The quarterly results had just landed: Swiggy’s overall revenue continued to grow sharply, but Instamart—the f... Read More

  • Product No: IIMKTC26004
  • 22-01-2026
Beyond Water: Bisleri Pop’s Carbonation Conundrum

Authors: Atanu Adhikari , Vaishali Garg, Pronobesh Banerjee

This case narrates Bisleri International’s attempt to extend its iconic bottled water brand into India’s highly competitive carbonated soft drinks market. Set in 2023, the case follows Vice Chairperson Jayanti Chauhan as she evaluates whether Bisleri’s relaunch of carbonated bev... Read More

  • Product No: IIMKTC26003
  • 13-01-2026
Microsoft’s Dilemma: Retrenching DEI or Redefining Priorities?

Authors: Shivani Sharma, Shikha Bhardwaj , Diptiranjan Mahapatra

On July 1st, 2024, Microsoft announced the layoff of its Diversity & Inclusion (D&I) team, raising concern on company’s long-standing commitment to inclusion. Media reported an email sent by D&I leader stated ‘D&I program no longer business critical’ framing the ... Read More

  • Product No: IIMKTC26002
  • 13-01-2026
Rozgar Dhaba – Building Employment Pathways in Rural India

Authors: Priya Nair Rajeev

Rozgar Dhaba – Building Employment Pathways in Rural India examines how a hybrid social enterprise bridges the persistent gap between educated rural youth and formal sector employment in urban India. Founded by Neelam Pathak, the venture combines physical hubs embedded in villages with a lo... Read More

  • Product No: IIMKTC26001
  • 06-01-2026
VIDYADHAN: Building Partnerships in Corporate Social Responsibility

Authors: Priya Nair Rajeev, Simy Joy

The case traces the evolution of Vidyadhan, a merit-cum-means scholarship program of the Sarojini Damodaran Foundation (SDF), from a small family-supported initiative in Kerala to a multi-state education support platform. As Vidyadhan scaled its selection processes, student support systems, and a... Read More

  • Product No: IIMKTC25033
  • 17-12-2025
Dream Bake – Selecting New Positioning Strategy for Winkies

Authors: Atanu Adhikari , Seema Lall

Anirban Ghosh, the CEO of Dream Bake Pvt. Ltd. (DBPL), had to make an important branding decision in 2019. DBPL, which was based in Kolkata, West Bengal, was a subsidiary of Switz
Foods Pvt. Ltd. (SFPL), which bought the Monginis franchise for eastern India in 1989. This partnership h... Read More

  • Product No: IIMKTC25030
  • 10-10-2025
Linc Pen & Plastics Limited – Up-scaling the Brand

Authors: Atanu Adhikari , Seema Lall

Linc Pen & Plastics Limited (LPPL), a forty-year-old Indian writing instruments company, having presence in more than 50 countries through its sole brand ‘Linc’- a value brand offering affordable quality writing instruments. However, due to several external factors including steep... Read More

  • Product No: IIMKTC25029
  • 10-10-2025
“DAMNED IF YOU DO AND DAMNED IF YOU DON'T” LINDE INDIA – CHALLENGES WITH MINORITY SHAREHOLDINGS (PART B)

Authors: Srinivas Rajesh Upadhyayula, Rachappa Shette, Navaneeth K P

This case presents a corporate governance issue faced by Linde India Limited, the subsidiary of Linde PLC, a multinational corporation, in the backdrop of its merger with Praxair Inc.  After the merger, the firm engaged in multiple related-party transactions and allocated businesses between ... Read More

  • Product No: IIMKTC25028
  • 27-08-2025
“DAMNED IF YOU DO AND DAMNED IF YOU DON'T” LINDE INDIA – CHALLENGES WITH MINORITY SHAREHOLDINGS (PART A)

Authors: RAJESH SRINIVAS UPADHYAYULA, RACHAPPA SHETTE , NAVANEETH K P

This case presents a strategic dilemma faced by Linde India Limited, the subsidiary of Linde PLC, a multinational corporation, in the backdrop of its merger with Praxair Inc.  The firm is attempting a restructuring to realize synergies from the merger, which the minority shareholders in Indi... Read More

  • Product No: IIMKTC25027
  • 27-08-2025