Authors: Anita Kerai, Nycil George
Rainbow Children’s Medicare Limited (RCML) was established in 1999 in Hyderabad, India, with the aim of providing high-quality maternal and child healthcare. It has recently been publicly listed on the Bombay and National Stock Exchange. While RCML has established itself as a trusted name i... Read More
Authors: Ramesh Krishnan, Srikanth Krishnaprasad
Mamaearth, a rapidly growing brand under Honasa Consumer Limited, has made a name for itself in India’s beauty and personal care market by leveraging a digital-first, direct-to-consumer (D2C) approach. Over time, recognizing the untapped potential of offline retail, the company expanded its... Read More
Authors: Joffi Thomas , Kripa Varghese
The case describes the origin and growth of a maternity and kids wear- e-retailer, “The Mom Store” (TMS). Founded in 2018 by an MBA graduate, it has grown to reach INR 207 MM sales by 2024. During this period, it has: (i) forayed into unaddressed markets in tier 2 and 3 cities through... Read More
Authors: Seema Lall, Atanu Adhikari
An Indian social e-commerce platform called Meesho, provided socialcommerce solutions to people who wanted to launch a new business without requiring a large initial investment or incurring start-up costs. It launched Meesho Superstore, an online grocery business, in April 2022 in six states, wi... Read More
Authors: Seema Lall, Atanu Adhikari
Meesho, a $4.7 billion social commerce pioneer applauded for empowering micro-entrepreneurs, digitizing MSMEs, and advancing women-led businesses reached crossroads in 2022. Six years of upsetting India's e-commerce scene with a unique B2B2C social-ecommerce model (leveraging WhatsApp, Instag... Read More
Authors: Sreejith Alathur, Srinivas Subramanya
The case study “Taming Gen AI Hallucinations: Inspeq AI” explores the strategic challenges faced by Inspeq AI, a Dublin-based start-up founded in 2023 by Kumar Apoorva and Vijayakumar Ramanujam, as they navigate the emerging market for Generative AI (Gen AI) optimization. The company ... Read More
Authors: Deepak Dhayanithy
The case ‘Campus Green as Campus Sink’ can be used to introduce how emissions can be measured as carbon-dioxide equivalents, employing the idea of emission scopes and leading to the understanding of the carbon absorption potential of densely vegetated areas. Remote sensing technology ... Read More
Authors: Atanu Adhikari
With a 40 percent market share in 2007, Nokia was the largest phone brand in the world. However, beginning in 2009, the company saw a sharp decline in sales. Its market share fell to 3.1 percent by 2013. The adoption of Microsoft's Windows operating system, which found it difficult to compete... Read More
Authors: Vidushi Pandey
This case outlines the development and growth of Namma Yatri, a Bengaluru-based mobility platform. Unlike conventional ride-hailing platforms, Namma Yatri operates on a subscription-based model for drivers, bypassing the commission-heavy framework of its competitors. Leveraging open-source techno... Read More
Authors: Aswin Alora
Sahaj Solar Limited, a publicly listed Micro, Small, and Medium Enterprise (MSME) headquartered in Ahmedabad, Gujarat, is a prominent player in India’s renewable energy sector. Specializing in the production of solar photovoltaic panels and turnkey renewable energy solutions, the company op... Read More