Authors: Vidushi Pandey
The case describes the journey of the popular software-as-a-service (SAAS) platform - Shopify Inc. Shopify is a Business-to-Business (B2B) SAAS platform that allows small businesses to easily develop a direct-to-customer (D2C) webstore without needing much technical knowledge. While Shopify ... Read More
Authors: KEYOOR PURANI , DEEPAK S KUMAR
This case is based on a real-life situation that unfolded in 2022 at the Consumer Electronics Division (CED) of KCM Appliances Pvt. Ltd., a South India–based company. Kodakkadan, the General Manager of the CED division managing the Impex brand, is evaluating a consumer promotion campaign to... Read More
Authors: Rajeshwari Chennangodu, Mr. Ishan Vats
The protests on 16th April 2024 staged by Google employees against their own organization was widely reported by the media. A group of individuals known as ‘No Tech against Apartheid'' helped in organizing and facilitating the sit-in at three different locations including the two Go... Read More
Authors: Sreejith Alathur, Mukesh Chaware
Farmonaut, an Indian agritech startup is expanding globally footprint through their state-of-the-art technological ecosystem which uses artificial intelligence and other emergent technologies to boost agricultural productivity. The case study revolves around the experiences of the three farmers w... Read More
Authors: Sreejith Alathur, Manoj Philip Mathen
The case study explores the critical challenges faced by MyRobo, an EdTech startup that relied heavily on AI-driven decision-making from its inception. Initially, MyRobo’s machine learning models provided a competitive advantage by optimizing resource allocation and forecasting student enro... Read More
Authors: Atanu Adhikari, Aparna S Nair
Jyothy Labs (JL) is facing strategic decisions regarding its personal care brand Margo. The company aims to double revenue from INR 25 billion to INR 50 billion, with plans to increase the personal care segment's contribution from 10% to 20%. Margo, a 100-year-old neem-based soap brand, holds... Read More
Authors: Subramanian S
The case describes the attempt by Zee Entertainment Enterprises Ltd (ZEEL) to merge with Sony Corp's Indian television business and how its corporate governance problems led to the failure of the merger deal.
Zee Entertainment Enterprises Ltd.’s journey started with the launch... Read More
Authors: Ekta Sikarwar, Vemparala Venkat
In January 2025, Veena Somesh, Chief Financial Officer of Uniroyal Marine Exports Ltd. (UML), was pondering over the concerns regarding the recent depreciation of the South African Rand (ZAR) against the Indian Rupee (INR) and wondering if this could adversely affect the company’s recent sa... Read More
Authors: Subramanian S
Mahindra Group is one of the largest and most diversified family controlled business group in India, with a rich history that spans over 75 years. The group's businesses span a wide range of sectors, including automotive, farm equipment, automobile components, information technology, finance,... Read More
Authors: S.Subramanian, Sumit Mitra
With the sudden stepping down of TCS CEO Rajesh Gopinathan, when he was just appointed for a second term as the head of India’s largest ITES company and part of the global conglomerate Tata Sons, the market and investor community were closely watching the performance of TCS under its new CE... Read More