Authors: Rajeshwari Chennangodu, Ishan Vats, Naziya Zaina Naufal, Vivek V Dev, UL Care
UL-Care is an institution that is focused on skill building and providing a better life for those referred to as intellectually challenged. This case highlights the numerous challenges faced by UL-Care and its novel initiative named ‘Sargaseshi’ for skill development among intell... Read More
Authors: Keyoor Purani, Deepak S Kumar
In 2020-21, Impex, a fast-growing brand of kitchen appliances from Kerala, India, is facing a brand positioning decision. Like most small companies, the Impex brand evolved in not a ‘copybook’ way. As the brand aims for a national market with the upcoming manufacturing facility, it po... Read More
Authors: Atanu Adhikari , Aparna S Nair
Jyothy Laboratories Limited (JL), under the leadership of MR Jyothy who took charge as Managing Director in March 2020, has set an ambitious target of achieving INR 500 billion in revenue in the coming years. The company, which started with an initial investment of Rs 5,000 in 1983, has grown to ... Read More
Authors: KEYOOR PURANI , DEEPAK S KUMAR
This case is based on a real-life situation that unfolded in 2022 at the Consumer Electronics Division (CED) of KCM Appliances Pvt. Ltd., a South India–based company. Kodakkadan, the General Manager of the CED division managing the Impex brand, is evaluating a consumer promotion campaign to... Read More
Authors: Vidushi Pandey
The case describes the journey of the popular software-as-a-service (SAAS) platform - Shopify Inc. Shopify is a Business-to-Business (B2B) SAAS platform that allows small businesses to easily develop a direct-to-customer (D2C) webstore without needing much technical knowledge. While Shopify ... Read More