Rozgar Dhaba – Building Employment Pathways in Rural India

Authors: Priya Nair Rajeev

Rozgar Dhaba – Building Employment Pathways in Rural India examines how a hybrid social enterprise bridges the persistent gap between educated rural youth and formal sector employment in urban India. Founded by Neelam Pathak, the venture combines physical hubs embedded in villages with a lo... Read More

  • Product No: IIMKTC26001
  • 06-01-2026
MICROSOFT’S DILEMMA: RETRENCHING DEI OR REDEFINING PRIORITIES?

Authors: Shivani Sharma, Shikha Bhardwaj , Diptiranjan Mahapatra

On July 1st, 2024, Microsoft announced the layoff of its Diversity & Inclusion (D&I) team, raising concern on company’s long-standing commitment to inclusion. Media reported an email sent by D&I leader stated ‘D&I program no longer business critical’ framing the ... Read More

  • Product No: IIMKTC26002
  • 13-01-2026
Beyond Water: Bisleri Pop’s Carbonation Conundrum

Authors: Atanu Adhikari , Vaishali Garg, Pronobesh Banerjee

This case narrates Bisleri International’s attempt to extend its iconic bottled water brand into India’s highly competitive carbonated soft drinks market. Set in 2023, the case follows Vice Chairperson Jayanti Chauhan as she evaluates whether Bisleri’s relaunch of carbonated bev... Read More

  • Product No: IIMKTC25003
  • 13-01-2026