Authors: S.Subramanian, Sumit Mitra
With the sudden stepping down of TCS CEO Rajesh Gopinathan, when he was just appointed for a second term as the head of India’s largest ITES company and part of the global conglomerate Tata Sons, the market and investor community were closely watching the performance of TCS under its new CE... Read More
Authors: Judu Ilavarasu
This case explores the challenges and dilemmas faced by managers when implementing mind-body interventions in workplaces. The financial burden of reduced productivity due to absenteeism, presenteeism, employee turnover, and suboptimal performance is alarmingly high. Reduced organizational product... Read More
Authors: Keyoor Purani, Joffi Thomas
An established labor cooperative and infrastructure developer of commercial and infrastructure projects- ULCCS was planning to venture into the business of pre-engineered building (PEB) using steel in place of RCC. The Chairman of ULCCS wanted to assess the feasibility of the new business and set... Read More
Authors: Anita Kerai, Nycil George
Rainbow Children’s Medicare Limited (RCML) was established in 1999 in Hyderabad, India, with the aim of providing high-quality maternal and child healthcare. It has recently been publicly listed on the Bombay and National Stock Exchange. While RCML has established itself as a trusted name i... Read More
Authors: Ramesh Krishnan, Srikanth Krishnaprasad
Mamaearth, a rapidly growing brand under Honasa Consumer Limited, has made a name for itself in India’s beauty and personal care market by leveraging a digital-first, direct-to-consumer (D2C) approach. Over time, recognizing the untapped potential of offline retail, the company expanded its... Read More
Authors: Joffi Thomas , Kripa Varghese
The case describes the origin and growth of a maternity and kids wear- e-retailer, “The Mom Store” (TMS). Founded in 2018 by an MBA graduate, it has grown to reach INR 207 MM sales by 2024. During this period, it has: (i) forayed into unaddressed markets in tier 2 and 3 cities through... Read More
Authors: Seema Lall, Atanu Adhikari
An Indian social e-commerce platform called Meesho, provided socialcommerce solutions to people who wanted to launch a new business without requiring a large initial investment or incurring start-up costs. It launched Meesho Superstore, an online grocery business, in April 2022 in six states, wi... Read More
Authors: Seema Lall, Atanu Adhikari
Meesho, a $4.7 billion social commerce pioneer applauded for empowering micro-entrepreneurs, digitizing MSMEs, and advancing women-led businesses reached crossroads in 2022. Six years of upsetting India's e-commerce scene with a unique B2B2C social-ecommerce model (leveraging WhatsApp, Instag... Read More
Authors: Sreejith Alathur, Srinivas Subramanya
The case study “Taming Gen AI Hallucinations: Inspeq AI” explores the strategic challenges faced by Inspeq AI, a Dublin-based start-up founded in 2023 by Kumar Apoorva and Vijayakumar Ramanujam, as they navigate the emerging market for Generative AI (Gen AI) optimization. The company ... Read More
Authors: Deepak Dhayanithy
The case ‘Campus Green as Campus Sink’ can be used to introduce how emissions can be measured as carbon-dioxide equivalents, employing the idea of emission scopes and leading to the understanding of the carbon absorption potential of densely vegetated areas. Remote sensing technology ... Read More