This case narrates Bisleri International’s attempt to extend its iconic bottled water brand into India’s highly competitive carbonated soft drinks market. Set in 2023, the case follows Vice Chairperson Jayanti Chauhan as she evaluates whether Bisleri’s relaunch of carbonated beverages namely Rev, Pop, and Spyci Jeera, can succeed after earlier setbacks, or whether the company should refocus on its core water business. The case explores issues of brand extension, category codes, distribution-channel fit, and competition in a duopolistic market dominated by global players. It engages students to assess strategic trade-offs between growth, brand equity protection, and resource allocation.