This case outlines the development and growth of Namma Yatri, a Bengaluru-based mobility platform. Unlike conventional ride-hailing platforms, Namma Yatri operates on a subscription-based model for drivers, bypassing the commission-heavy framework of its competitors. Leveraging open-source technology such as ONDC and adopting open mobility protocols, the platform has rapidly expanded while significantly reducing operational costs. Unlike incumbents like Ola and Uber, which face challenges in achieving profitability and navigating government regulations, Namma Yatri has gained the support of local governments. Although it primarily caters to auto-rickshaw and taxi bookings, the platform aspires to evolve into a multi-modal transport solution encompassing diverse modes of public transit. The case emphasizes Namma Yatri's unique approach and creates a foundation for discussions on platform business models and strategies.

Learning Objectives:

• Understand the intricacies of platform business models.
• Analyse the structural components and functional dynamics of platforms.
• Evaluate the significance and impact of network effects on platform growth and sustainability.
• Explore strategic manoeuvres such as winner-takes-all, and disruption in the context of platform competition and evolution.
• Understand disruption due to digital business models.
• Understand the role of pricing in platform business models.