Breakthrough learning for scholars, academicians, doctoral researchers and professionals through immersive case writing practice, structured mentoring, teaching-note development and publication support.
We prepare and propel scholars and academicians to develop high-quality case studies and transform them into powerful classroom learning experiences.
The Indian Institute of Management Kozhikode established Gyanodaya, the Centre for Pedagogical Innovation and Publishing, for the development, publication, and selling of case studies and other learning materials.
The Centre also provides opportunities for faculty collaboration with global and national institutions.
The use of case studies in business and management education strengthens students’ critical thinking, strategic analysis, and decision-making skills.
This second case writing workshop will be conducted in two phases. Phase 1, an in-campus programme on 24 and 25 July 2026, focuses on case writing foundations and teaching note development. Phase 2, scheduled on 26 September 2026 in hybrid mode, focuses on WIP case presentations, analysis, debrief, feedback, refinement support, and open discussions.
Build case-writing skills with expert guidance, certification, peer learning, mentoring support, and structured feedback.
Build the capabilities needed to conceptualize and write impactful and publication-ready case studies.
Receive guidance and feedback from experienced case writers and expert tutors.
Earn a Certificate of Participation from IIM Kozhikode.
Connect with resource persons and fellow participants to foster professional relationships.
Faculty experts can guide participants based on progress made in between phases.
Improve your case through detailed feedback and draft-based refinement.
Faculty members, doctoral scholars, aspiring PhD candidates and industry professionals interested in developing and publishing high-quality case studies.
Participants are required to attend the session with one or two case ideas that can be developed and written during the workshop.
Fee, confirmation, meals, accommodation, and transportation details.
Faculty and industry professionals:
Rs. 19,500 + applicable GST per person.
Research Scholars:
Rs. 14,500 + applicable GST per person.
Deadline: July 19, 2026
The registration fee includes all program materials, participant gifts, and the following meals.
July 24: morning tea, lunch, evening tea, and dinner.
July 25: morning tea, lunch, and evening tea.
September 26: morning tea, lunch, and evening tea.
Your registration is confirmed once you receive a confirmation email at your registered email address.
Participants are required to make their own arrangements for accommodation. A list of nearby hotels will be provided for convenience.
A fixed time bus service from the listed hotels to the Institute and back will be provided on all three days of the workshop. Participants are requested to share hotel details in advance by emailing gyanodaya@iimk.ac.in.
Applications can be submitted online after filling required details. The application/registration form and payment link are available on the Gyanodaya website.
Register NowContact
Gyanodaya
Centre for Pedagogical Innovation and Publishing, IIM Kozhikode
Email: gyanodaya@iimk.ac.in
Website: gyanodaya.iimk.ac.in
Cases developed in this workshop can be submitted to Gyanodaya and will be given priority in the review process.
Structured templates and process guidelines for case development.
Instructor-led checkpoints to help participants progress from idea to draft.
Editorial and pedagogical support from Gyanodaya.
Guidance on classroom testing and refinement.
Still photographs from previous workshops showcasing participant engagement, discussions, mentoring, and interactive learning.
Learn from an internationally recognized case writer, researcher, author, and executive educator.
Dr. Atanu Adhikari is a Professor of Marketing at IIM Kozhikode. He was a Commonwealth Academic Fellow to London Business School, UK, and a Fellow member of the Royal Statistical Society London, UK.
Professor Adhikari has written over 60 case studies that are available with Ivey Publishing, Harvard Business Publishing, Gyanodaya, and The Case Centre. These cases are being taught in more than 300 universities and business schools worldwide.
His case studies have received international awards from Ivey Business School Canada, EFMD Belgium, and Oikos International Switzerland.
Professor Adhikari has also co-authored and edited books on Emerging Market Cases, Business Research Methods, Marketing Strategy, and Marketing Analytics published by prestigious international publishers including Springer Nature, McGraw Hill, Cengage, and John Wiley.
He has published research work in several national and international peer-reviewed academic journals and has received awards from organizations including the Academy of Marketing Science USA and the Marketing Management Association USA.
Dr. Adhikari has designed and developed several executive programs and has trained more than 20,000 middle and senior management executives working in Fortune 500 companies, large Indian corporates, and public sector organizations.
Highlights from participants of the previous workshop.
“Active feedback for individual doubts”
“Content delivery with deeper explanations”
“Interactive session with the opportunity to prepare cases on real time”
Three-day session plan with time, topic and speaker.
Foundations of Case Method and Crafting the Case Narrative
| Session | Time | Topic | Speaker |
|---|---|---|---|
| 9.00-9.30 am | Registration | Organizers | |
| 1 | 9.30-11.00 am | Introduction to case writing - Understanding what makes a teachable case | Prof. Atanu Adhikari |
| 11 : 00 – 11 : 30 Tea/Coffee Break | |||
| 2 | 11.30 – 1.00 pm | Identifying and scoping a case lead | Prof. Atanu Adhikari |
| 1 : 00 – 2 : 00 Lunch Break | |||
| 3 | 2.00 – 3.30 pm | Designing a case narrative — structure, flow, and evidence | Prof. Atanu Adhikari |
| 3 : 30 – 4 : 00 Tea/Coffee Break | |||
| 4 | 4.00 – 5.30 pm | Techniques for writing high-impact teaching cases | Prof. Atanu Adhikari |
Teaching Note Development and Feedback
| Session | Time | Topic | Speaker |
|---|---|---|---|
| 5 | 9.30-11.00 am | Teaching Note essentials — purpose, users, and structure | Prof. Atanu Adhikari |
| 11 : 00 – 11 : 30 Tea/Coffee Break | |||
| 6 | 11.30 – 1.00 pm | Analytical frameworks, discussion design and board planning | Prof. Atanu Adhikari |
| 1 : 00 – 2 : 00 Lunch Break | |||
| 7 | 2.00 – 3.30 pm | Integrating teaching note with case structure | Prof. Atanu Adhikari |
| 3 : 30 – 4 : 00 Tea/Coffee Break | |||
| 8 | 4.00 – 5.30 pm | Testing of case and teaching note | Prof. Atanu Adhikari |
Brief Case, Quick Case and Debriefing
| Session | Time | Topic | Speaker |
|---|---|---|---|
| 9 | 9.30-11.00 am | Writing a Brief Case and TN | Prof. Atanu Adhikari |
| 11 : 00 – 11 : 30 Tea/Coffee Break | |||
| 10 | 11.30 – 1.00 pm | Writing a Quick Case and TN | Prof. Atanu Adhikari |
| 1 : 00 – 2 : 00 Lunch Break | |||
| 11 | 2.00 – 3.30 pm | Participants’ case presentation and instructor’s debriefing | Prof. Atanu Adhikari |
| 3 : 30 – 4 : 00 Tea/Coffee Break | |||
| 12 | 4.00 – 5.30 pm | Insights on review criteria and addressing review comments | Prof. Atanu Adhikari |